Privacy Statement

We want to protect the privacy of our customers and use personal information only for the purposes we have stated in advance and only to the extent necessary for that purpose.


B. Living | Sisustustoimisto Bellava
VAT number: 2163616-3
Lehtokertunkatu 19, 21210 Raisio

Visiting address / warehouse:
Vesilaitoksentie 6, Door 19, 21200 Raisio
+358 (0)50 5904891
Contact person: Silja Juonala


Personal data we receive from our customers when ordering products or services:

  • Contact information: name, address, e-mail address and telephone number, as well as the name and contact person of the company ordering on a case-by-case basis
  • Payment information
  • Images provided to us for use by the Virtual Try at Home tool

Information derived from the use and analytics of the services:

  • Order history and information related to complaints
  • Delivery information
  • Information and tags used for targeted content

We also collect technical information from all users of our website, such as:

  • IP address
  • Operating system and device;
  • Products searched on our website, page history of our website, and any other analytical information

If you visit our website without logging in to your customer account, the technical information collected from you cannot be combined with your contact information. However, the technical information may be linked to your IP address, in which case the information is considered personal information.


We process the personal data and material provided in order to deliver the ordered products, provide the service and target marketing:

  • Delivery, processing and archiving of orders
  • Maintaining customer relationships and developing services
  • Analytics and statistical purposes
  • Producing targeted content and marketing
  • Providing better customer service


The data subject has the right at any time to obtain a copy of their stored personal data and to request that the data be rectified or deleted. You should make the request by email through our customer service.

The data subject has the right to withdraw their previous consent to the processing of data or to lodge a complaint with the supervisory authority regarding matters related to the processing of their personal data. The data subject also has the right at any time to refuse the use of their data for direct marketing purposes.


The customer register is treated as strictly confidential. Customer information is only accessible to B. Living employees and only to the extent necessary. We retain personal data only for as long as it is necessary to fulfill the purposes and maintain the customer relationship and in accordance with the requirements of the applicable legislation. Images submitted for the Virtual Try at Home tool will be discarded when the service is completed.

B. Living may disclose customer programme member information to ad network service providers for targeted marketing. In this case, the recipient of the personal data is B. Living’s authorised service provider, who processes the personal data in order to provide marketing services to B. Living. Our ad network service providers may store data outside the EU/EEA.

We do not disclose information to third parties, with the following exceptions:

  • Delivery company (unless pick-up is selected as the delivery method)
  • Online store payment broker CheckOut/Paytrail
  • You have given your consent to the disclosure
  • Disclosure is based on law
  • Data is disclosed to an authorised service provider and the processing of personal data has been agreed with the service provider


B. Living leverages social media platforms such as Mailchimp, Instagram and Facebook to target marketing and advertising. The user has the ability to influence the targeting of social media advertising in the privacy and advertising settings of the services.

B. Living uses cookies on its website B. Living is therefore obliged to inform the website users about the use of cookies.

The obligation to provide information includes the fact that the information must indicate how the information was collected and used. Users of the website can ask for more information about the use of cookies by contacting

By using cookies, we are able to customise the site’s offering and improve the customer experience. By using cookies, we collect information from our customers, including but not restricted to:

  • User’s IP address
  • Browser type
  • Time and date
  • Pages visited and products viewed
  • Website from where the user came to the website in question

What are cookies?

Cookies are small text files that a browser stores on a user’s computer or terminal when using the Internet. Cookies are used for many reasons, the most common of which is the proper functioning of the website.

‘With the help of a cookie stored on the user’s computer or terminal, the website remembers the user’s device and collects information about which pages and functions are accessed by the user’s browser. In this way, companies can find out how popular individual pages are or which pages are rarely visited, in which case they can be improved.

In practice, the provision of services on the Internet technically requires that cookies be stored. For example, in e-commerce, it is important for a website to remember the user who visited the online store and what products the user has viewed and added to their shopping cart. Cookies ensure that the website remembers the contents of the user’s shopping cart when the user navigates backwards, for example to view other products.

Cookies cannot be used to identify a user, i.e. to find out their name or other personal data. Cookies also do not spread computer viruses or other malware, nor can they collect information about what else a user is using their computer for.


B. Living reserves the right to update this privacy statement due to, for example, the development of services or mandatory legislation.

Updated 09/09/2021